Exclusive Gathering at Wynn Las Vegas Highlights Introduction of Giti Brand to U.S. Market and Commitment to Customer Partnerships
Giti Tire USA celebrated an exciting new chapter in its North American business with an elegant customer appreciation event November 3 during the 2026 SEMA Show, highlighting the introduction of the Giti tire brand to the U.S. market.
The exclusive gathering brought together Giti Tire USA executives, customers and members of the company’s GT Radial Formula DRIFT team at the spectacular new Cliff House at Wynn Las Vegas. The evening provided an opportunity to celebrate longstanding business relationships while sharing the company’s vision for expanding its presence in the highly competitive U.S. tire market.
A highlight of the evening was a presentation by Michael Markoff (newly appointed COO of Giti Tire USA), who discussed the arrival of the Giti brand in the United States and the opportunities it creates for the company’s customers and distribution partners.
The introduction of the Giti brand represents an important step in the company’s U.S. growth strategy, building on its established presence with the GT Radial brand and its manufacturing investment in Richburg, South Carolina. The expansion will provide an additional platform for Giti Tire to serve the American market and strengthen relationships with its customers.
Giti branded tires — GitiComfort XA1, Giti WeatherSmart, GitiXcursion XT, GitiXcursion AT and Giti WinterSmart — were prominently displayed for guests to have a closer look. These tires are backed with the robust Giti Guardian warranty program such as a 90-day test drive, 6-year limited warranty, 36-month road assistance and more, giving drivers confidence in their travel mile after mile.
The elegant surroundings of Cliff House provided a fitting backdrop for the occasion. Opened in October, the striking two-level venue overlooks the 18th green of Wynn Golf Club and features sophisticated architectural design, warm natural materials and panoramic views of the beautifully landscaped course and waterfall.
The evening also offered an opportunity to recognize GT Radial’s historic 2026 Formula DRIFT season. Members of the racing team joined customers and Giti executives in celebrating a remarkable year that saw GT Radial capture three major championships: the PRO Driver Championship, Tire Cup Championship and Rookie of the Year honors.
More importantly, the gathering underscored Giti Tire’s commitment to building strong, lasting customer relationships as it enters a new phase of growth in the United States.
The event was held in conjunction with Giti Tire’s participation in the 2026 SEMA Show, where the company showcased its GT Radial brand and championship-winning Formula DRIFT program.
